We live in an age where YouTube is considered as one of the most important social media channel in the world. This can only mean that it’s time to restructure your marketing strategy to include a section for just videos. Of course not just any kind of video, a proper video that echoes the voice of your institute loud and clear. The fact remains that students, parents and anyone looking to climb the educational ladder have their senses out to pick interesting institutes for admissions That’s when showcasing a video becomes a sophisticated choice in relaying your institute’s history, ideals and courses offered which ensures a safe spot in the minds of the alumni, new students and the future students alike. At iorapro, we understand that the popularity of an institute improves tenfold when there’s a powerful video describing them. From our experience, creating student testimonials, virtual tours, highlighting campus events are a great way to grab the student community’s attention and we have excelled at curating the same.