05 Jul Fund Raising Videos: 6 Tips to Help You Through It
Videos in emails can boost open rates by 20% and increase click-through rates by two to three times. Researchers have proven that fundraising and nonprofits pages with videos get on average four times more in donations than pages without video.
Besides, in today’s tech savvy world both making and sharing your videos are easier than ever before. Video Production Companies in Bangalore often come forward in helping you put together your video at nominal prices. Besides, while associating with a cause, most often content speaks over form, thus giving you the advantage of low production cost and high levels of reach. However, here are few pointers to leverage the potential of your videos –
1.Keep it Short
Aim to make your videos 60 seconds or less. When people come across video on their phones or on social media, they will not watch it past 60 seconds. However, further segment targeting is an option too, but that is far more expensive and unyielding in terms of time.
2.Keep it steady
When shooting video on your Smartphone, tablet, or other video-equipped device use a tripod or stabilize the video so that it does not shake. Even the slightest shake or bump can be distracting and looks amateur.
3.Keep it close
Move in close to your subject. Fill the frame with their head and shoulders. Even crop their hair slightly. This accomplishes two things. First, it creates a sense of intimacy between the subject and your audience. Second, it helps you capture the sound of their voice with much more clarity.
4.Keep it bright
Most SmartPhones and tablets actually have great cameras. So, the problem is often insufficient lighting. Make sure you film in a room with window light and keep that light behind the camera and shining on your subject. Most indoor lighting is not sufficient for small cameras. If you can film outdoors without too much noise, do that. Daylight is best.
5.Keep it simple
Don’t attempt to put together a mini documentary. Cover footage and interviews in the next part. Aim for a simple video with one interview with a person or a series of footages in the first one. Even if you seek the help of one of the Video Production Companies in Bangalore, make sure to tone down your output. A video tour could help too. Or, show one thing happening that is exciting. Then stop recording and upload that baby. Don’t try to over complicate it.
6.Keep it sincere
When it comes to videos in fundraising, sincerity comes over professionalism (or a lack thereof). Video Production Companies in Bangalore often recommend that you keep the video candid and natural to seem as real as can be. Speak from the heart, not a cue card or rehearsed mission statement. Speak conversationally. And be sure to smile! After all, when this video is done you’ll probably be raking in four times as many donations as before.
Videos are real. Your emotion behind making them is far more obviously expressed than it is in any other form. Video Production Companies in Bangalore always recommend that you strategize accordingly for your fund raising needs.